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"NMN category development white paper" officially released

As a leader in the cross-border import market, tmall global, together with Shuzheng KANGXUN, a think tank of nutrition and health industry, released the white paper on NMN category development on November 6, 2020, hoping to solve the problem of consumer trust and promote the orderly development of NMN industry by advocating brand self-discipline and abiding by the rules of business alliance. 

In the white paper, the definition, production, scientific research and other aspects of NMN are objectively stated, and the current domestic consumption situation of NMN products in China is systematically studied. At the same time, the market characteristics and problems are summarized and analyzed. Based on the research on the industry development law and management rules, specific suggestions and solutions are put forward.

The white paper contains the "tmall global NMN business alliance rules" being tried out by tmall global, which will be an important basis for the quality assurance of tmall Global's NMN categories. Tmall global said that it will promote all businesses to comply with the specifications and quality standards in the white paper, and hopes to be responsible for businesses, consumers and society through the platform and businesses' initiative self-discipline behavior.

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